DOUGLAS and Gorillas receive German Brand Award for instant beauty shopping experience
Berlin, June 14th 2022 - DOUGLAS, Europe’s leading platform for premium beauty, and Berlin instant delivery pioneer Gorillas have received the German Brand Award in gold in the category »Excellent Brands: Trade, Retail & e-Commerce« for their limited trade partnership in Hamburg. As part of the cooperation, 25 exclusive beauty and lifestyle products from the DOUGLAS range were available in the Gorillas app during last year's Christmas business season. Supported by different customer activation campaigns, both companies created a new type of instant beauty shopping experience that has convinced consumers and the German Brand Award jury alike.
The award was given to DOUGLAS and Gorillas today at the German Brand Convention in Berlin. The renowned industry prize is awarded annually by a jury of specialists, which honors outstanding brand successes in over 60 categories. For DOUGLAS and Gorillas, this award means a recognition of a new type of instant beauty shopping experience, one in which customers have nearly immediate access to a range of selected gifts and everyday products such as perfume, cosmetics and make-up as well as candles and home accessories. As part of their partnership during the 2021 Christmas season, both companies launched different exclusive campaigns for Gorillas customers and delighted them with renowned DOUGLAS brands and premium fragrances from Mercedes-Benz and ANNAYAKE, which were also available via the Gorillas app in just a few minutes.
Alexander Brunst, Global VP Public Affairs, Sustainability & Corporate Social Responsibility at Gorillas: "We are delighted that our partnership with Douglas and the underlying commercial concept of an 'instant beauty shopping experience' have been recognized with the German Brand Award. Together we have shown that German consumers value flexibility and instant delivery more than ever - and across different product categories from fresh groceries over beauty and care products to home accessories."
Björn Vöhl, Senior Vice President Commercial E-Com at DOUGLAS: "The award shows that our customers are very keen of this new form of shopping experience. For us, the test run was a perfect opportunity to gain further experience in 'Quick Commerce'. We see this as an ideal complement to reach our customers holistically and will continue to drive this forward."
About DOUGLAS DOUGLAS is Europe’s leading platform for premium beauty. Offering almost 200,000 beauty, health and lifestyle products in online shops, the partner program and around 2,000 stores, DOUGLAS inspires customers to live their own kind of beauty by offering a previously unparalleled assortment. The further development of our successful omnichannel positioning is at the heart of our #FORWARDBEAUTY.DigitalFirst strategy, under which we are consistently expanding both our strong e-commerce and store experience. In fiscal year 2020/21, DOUGLAS generated sales of 3.1 billion euros in the areas of perfumery, decorative cosmetics, skin and hair care as well as nutritional supplements, health and accessories.
About Gorillas Founded by CEO Kağan Sümer, Gorillas develops infrastructure for the fastest last-mile delivery for basic human needs. The on-demand delivery startup only needs a few minutes to bring the desired goods from the user's shopping cart to the desired destination. By disrupting the purchasing and supply chain concept of traditional retail companies, Gorillas is shaping a new consumer behavior in the food sector (Need-Order-Get). Since its inception, Gorillas has built a diverse team with several thousand employees. In just over a year, the startup has expanded to over 60 cities, including Amsterdam, London, Paris,, New York, and Munich, and built more than 230 micro-fulfillment centers in nine countries.