Eco-conscious shoppers rejoice!
Gorillas is setting up new standards for the grocery industry by promoting sustainable operations, mindful consumption and respect for the planet.
Berlin, April 19, 2022: As part of its commitment to sustainability, instant on-demand delivery service, Gorillas, is encouraging its customers to shop more mindfully this Earth Day.
To make shopping sustainably as simple as possible, Gorillas will now house its sustainable and organic partner brands under a new category on its app, Gorillas X Earth for eco-conscious shoppers to support at the click of a button. Within the category, users will find vegan, vegetarian, eco-friendly, fair trade and local produce, all delivered in minutes.
As the first CO2-neutral player in the rapid grocery delivery space, Gorillas recently announced that it has compensated for all emissions under its direct control (Scope 1, 2 and 3.3) since the brands launch in May 2020. 4,960 tonnes of CO2 stemming from, amongst others, refrigerants, electricity, heating and cooling of warehouses and offices have been saved. By achieving carbon neutrality in its own operations, Gorillas has set a sustainability benchmark for the European instant on-demand delivery industry.
On a mission to become more sustainable, 52% of Gorillas’ electricity comes from green sources, which already account for two thirds of its warehouses’ energy consumption in the UK, Germany, Italy and the Netherlands. In fact, Gorillas’ Denmark warehouse already uses 100% green energy and sets a benchmark for the brand’s global locations to follow suit.
In a bid to be as environmentally friendly as possible, Gorillas has a number of partnerships to minimise food waste and reduce CO2 emissions. Through its global partnership with Too Good To Go, Gorillas has distributed more than 260,000 Magic Bags, reduced over 660 tonnes of CO2 and saved over 260 tonnes of food waste, with the partnership continuing globally across 2022.
Moreover, from the inception of the business in Berlin in 2020, Gorillas has worked closely with Be Climate to make sure the app’s top selling item, bananas, are completely climate neutral. All emissions are recorded from cultivation to sale and are certified by Rainforest Alliance, Organic Fair Trade and Global G.A.P.
In the EU, around 88 million tonnes of food waste are generated annually.* Gorillas’ business model has sustainability at its heart, aiming to reduce the amount of food waste created by the traditional supermarket shop, encouraging consumers to shop more responsibly by buying only what they need throughout the week. This reduces the chances of food going to waste in the fridge which often is the case when doing a bigger weekly shop, particularly when it comes to fresh produce.
“Since our launch, we have aimed to incorporate sustainability as a key pillar to drive our actions. We will continue to offer more environmentally friendly products to our community so they can join us in our sustainable journey. We have a number of charity partners who support our vision and we’re excited to continue these projects this year. We’re constantly setting ambitious goals for ourselves and by mid 2023, we’re aiming to have cut all edible food waste and commit to 100% renewable energy.” - Alexander Brunst, Global Vice President Sustainability for Gorillas.
Gorillas, founded by CEO Kağan Sümer, builds an infrastructure for the fastest last-mile delivery of essential human needs. The on-demand delivery startup needs just a few minutes to get a user’s desired goods from the cart to the user’s desired location. Users of the app benefit from access to more than 2,000 essential items at retail prices for a delivery fee of just 1.80€. By disrupting the shopping and supply chain experience of traditional retail companies, Gorillas is shaping new grocery consumer behavior (Need-Order-Get). Gorillas has hired a diverse team of more than 14,000 employees globally – spreading true change in its community. In a little over one year, Gorillas has expanded to more than 60 cities, including Amsterdam, London, Paris, Madrid, New York, Milan and Munich, and built more than 200 warehouses across 9 countries.
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