- Around 100 commercial partners attended the event.
- Gorillas gave a world premiere sneak peek of its soon to be launched advertising platform.
- Gorillas & Meta announced their integration allowing Gorillas to be the first grocery retailer in Germany to offer collaborative advertising on the Meta platforms.
October 6th, Berlin - Gorillas hosted its very first 'Gorillas Partner Conference' on October 6th in Berlin. For this day, the quick commerce player had invited the Global & Germany leadership of its closest commercial partners across FMCGs (Unilever, Procter & Gamble, Coca-Cola, Heineken…), private label manufacturers as well as selected globally leading media agencies representing them.
Across the day, guests could attend multiple presentations, workshops & activities around Gorillas to fully onboard on the future vision and plans of the company, with the objective of becoming the number 1 on-demand grocery partner for them and their preferred advertising, media & data partner.
In addition to keynotes from Gorillas CEO Kagan Sumer and a large group of experts and professionals from the company, a round table has been organized with executives from Coca Cola, Meta, Unilever and OMD to discuss the ecosystem of retailers, brands and agencies.
One of the key highlights of the day was the exclusive presentation of the new Gorillas partner solutions platform. This fully in-house built advertising platform will allow companies and their brands to take their advertising efforts to a completely new level. This new retail media solution represents a new milestone for Gorillas and is a key component to support the company’s profitability strategy with new revenue streams.
More information on the new advertising platform will follow in the coming weeks.
About Gorillas Founded in May 2020 by CEO Kağan Sümer, Gorillas offers more than 2,000 essential items at retail prices and needs only a few minutes to get a user's order to their desired address by e-bikes. The company has recruited a diverse team of over 10,000 employees - spreading real change in its community.